IKEA in Jeddah

The link: http://news.bbc.co.uk/2/hi/middle_east/3618190.stm


In the opening of IKEA stores in the west of the Kingdom of Saudi Arabia in Jeddah city more than 8000 people has gathered near the store for the $150 or 500 RS, IKEA opened the doors at 9:00 am one hour before the scheduled time, because of the large number of people who gather in front of the store. And when the crowed begin to enter the shop in huge numbers the, security couldn't control them and because of that one Saudi man and also a Pakistani where crushed. The new IKEA is now 200% bigger than the old store.

Conclusion: the reason that they didn't succeed the shop successfully:
1- They did not do any survey on the consumer behavior.
2- The opened the store before the scheduled time when the should not open it at all because of the crude.
3- The store was very small and the population of Jeddah is very high and that mean that the store planning was vary bad.
4- The security forces were not enough to control the crude.



Abdulla Alhumaidi