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Tuesday, June 27, 2006

After Reading Toyota Address Misinformation Regarding Advertising

The article on the website reorts that Toyota Motor Sales(TMS) retrcted their advertisment, because of rumors and misinformation about the advertisment. TMS utilized different postcard to stand for different culturs in the U.S.A., involving African Americans, males and women. Through some advertisments caused a little contriversy, TMS apologized right now. Through commercial advertisment and TMS's image, The Toyota's car has become very popular in the U.S.A.. The Toyota and Lexus dealership has grown 38 persent since 1998. The TMS employs more than 6200 Americans who work in Toyota; it has caused Toyota and Lexus to be more popular in North American.

Toyota is a successful car enterprise. In my opinion, Toyota has a lot of friendly advertisments. Its advertisments always attracts my eye contact. Beside its advertisment, Toyota's cars always present better quality than other brand cars. I think that's why Toyota succeeds, because of its advertisment and its car's quality.

~By Jay

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