Effect of TV-style ads to net users

Net users can see a lot of advertisements like long TV ads that bother them, according to BBC news, “TV-style adverts arrive on web”, by Tracey Logan. Unicast and Microsoft are collaborating on an online ad, and they make it clear that the online ad appears unremittingly whenever you click on some websites; therefore, it is difficult to ignore and contiune what people were doing. Unicast says its ad is a jump to the future for the online advertising industry so that users will be faced with many ads on websites, and net users are going to have to get accustomed to this situation. On the other hand, its ads obviously disturb net users, according to technology analyst Bill Tompson.
There are three reasons why TV-style ads became a serious problem for net users.

TV-style ads make the connection speed too slow. Net users have to wait until downloading the ads even though they do not want to see those ads. Furthermore, this kind of ads are not simple, such as a pop-ups, so it might take a least several seconds. In the case of movie’s ads, it takes such a long time when it is compared with the others. Also, it makes slow down the speed while people are using the Internet.

Its ads give more stimulus to net users than other ads. During a serch of the Internet, net users often see many ads on almost all of the websites. If pop-ups appear suddenly, net users would not pay attention to it and turn it off as soon as posible. On the other hand, TV-style ads are really activators with a loud sound. Therefore, net users are appealed to by its ads in spite of useless information. Moreover, it causes curiosity to teenagers or young children, whether its ads have nudity and violonce or not. One website like a google, for example, there are ads which show many slip women in bikinis in order to just sell a product for a diet. It is too much exaggerdetive detail about bodies of women. Women who are in the ads are dancing, exercising, and moving to get the attention from net users regardless of net users’ age.

Its ads with long seconds will interfere with the progress of the work that net users are doing or will do. It induces many error and makes computer go down. In addition, sometimes more than two ads appear at the same time, so that these could
make a nose and offend users’ senses. Net users might not be able to do something that they have to do on time because of this disturbance.

In short, it is true that TV-style ads have a bad effect on net users as they make tardy connection speed, show stimulative images with sound, and disturb net users’ work. As these is an increase in the number of net users, we should be willing to control TV-style ads in order to a make a good Internet condition.

Reference
Logan, T. (2004, February 3). “TV-style adverts arrive on web”. BBC News.

by Lynette