The Summary and essay of the art of Propaganda from BBC NEWS

The article of BBC News reports that there is a World War II art show. A lot of people collect these kinds of propaganda from World War II. This propaganda includes urging householders to recycle resources, because these materials were used in the war. One person said that these artworks had been forgotten. This propaganda also was evocative of part of the memory of veterans of World War II; it describes the bravery and selflessness of these veterans in the military life. From today’s eyes, these propaganda posters are very gentle because they look like advertisements. The finest and most visually creative ideas based on the freelance basis, it scribbled suggestion on how to increase their impact. Some propaganda wants to affect to demoralize the enemy.

The propaganda is through the public media or advertisement to try change the opinion and mind of people. Politicians want to acquire public support, and businesses want to earn public money through the media. They both use through the media to try to influence public opinion and acquire people’s support. The previous propaganda just is through advertisement or newspaper to transmit their information; however, due to the progressive technology, the present propaganda is not only through newspaper and advertisement, but also more conveniently through television, radio, internet, etc. to transmit their information.

Nowadays, the propaganda always could influence public opinion and mind to believe and support their product through the media, no matter whether it’s nowadays or in earlier times.

The public is always attracted by beautiful or famous people through the media. The propagandist hires a beautiful and famous person to transmit their information and product; the method easily makes audiences who want to associate with or be close to these people. For example, NIKE hires Michael Jordan to wear and advertise its products; therefore, a lot of people want to be like or associate with Michael Jordan. Hence, they buy plenty of products from NIKE. This method is often most useful and effective for the propaganda.

In addition, the propaganda also uses pictures to influence the public image. The positive picture always gives good impression of people; oppositely, the negative picture also gives a bad impression to people. This situation is often used by politicians. The politician’s propaganda always presents a positive image in order to establish an excellent appearance.
Moreover, the propaganda collects a lot of information from the market because they want to understand the profile of the audience’s interests and habits. When they know the audience’s interests and habits, they can present their opinion or product that the audience wants to see or hear. For example, every woman wants to have a slender body, in spite of the fact that the woman is not very big. The company always can easily sell the relevant product about reducing weight.

The propaganda always can easily influence public mind and opinion today. People could not block this propaganda, but people could trust their own mind and opinion. Therefore, correct distinct ability and not easily being influenced by propaganda is very important for everyone.

Reference:

BBC News “The art of propaganda”, by Megan Lane, July 11, 2005.
http://news.bbc.co.uk/2/hi/uk_news/magazine/4659477.stm

Brown, K. & Hood, S. (2002). Propaganda and the Media In Academic Encounters. New York City: Cambridge University Press, pp. 135-136.